Creative industries inherently reimagine, reshape and rethink on its own in order to survive the dynamic nature of customer needs and wants. The consumers of the digital age has unsettled the Industry and demands a rate of change like never before. While content, technology and people remain as the core elements of the industry rethinking its convergence is an ongoing discussion.
The experience expectation of the consumer when playing a video game, listening to music or watching a video has become so diverse that none other than artificial intelligence can capture human reality. The technology savvy consumer is disrupting the creative industry.
On the other hand, the possibilities created with artificial intelligence, virtual and augmented reality are unprecedented. The music we listen to, the literature we read, the art we admire, the movies that we watch, the plethora of such content which stimulate our senses are now being created by artificially intelligent machines.
Is technology reshaping the creative Industry or is it the consumer demand? How can technology reinvent the value chain of creative content delivery? How do we pursue the right blend of artificial intelligence and human creativity?